Does Paid Search Work for B2B Marketing?

Destroying money is a crime, but you’re doing just that when you don’t have a paid search strategy in place. Image via Shutterstock. Paid search advertising doesn’t get a lot of love from B2B business owners. Having audited over 350 B2B paid search accounts, it’s pretty easy to see why: Paid search is a great way to lose a lot of money.Read the full article