Enough analysis, already! 8 tips for avoiding data fatigue

“Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron, sociologist It may be heresy coming from a marketing analytics company like Quantifind (my employer), but today’s marketer simply has too much analysis. We’ve finally passed that tipping point where the human capacity to absorb and act on data has become over-s ...Read the full article