How social media took streetwear into the mainstream

by Shareen Pathak
In February, a year after Alessandro Michele was appointed Gucci’s creative director, its new line of bags was paraded down a Milan runway for the AW 2016 show — but only after having been completely vandalized. Michele had enlisted the talents of graffiti artist GucciGhost (Trouble Andrew) who had made himself famous by spray-painting the Gucci logo onto trash cans and walls in New York.Read the full article