This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I share our thoughts on an article about the future of big media. It’s on life support and needs to make some major changes to survive. Next, we discuss new research that reveals what motivates people to subscribe to publication ...Read the full article

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