Agency Magna Global ups YouTube spend by 5X, stealing from TV budget

by Greg Sterling
Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from traditional “linear” TV to the video site over the course of the next year. According to the Wall Street Journal the ad buys will run on Google Preferred, which aggregates ad inventory associated with premium content on YouTube.Read the full article