Google Shopping: How and Why to Segment Brand vs. Non-Brand

Google Shopping: How and Why to Segment Brand vs. Non-Brand Posted: 05.09.2016 Have you ever thought, “I wish I could segment my Google Shopping campaigns by brand and non-brand?” Well, guess what? You can! We often recommend our Alpha/Beta structure for Google Shopping to achieve this when it makes sense to separate your Google Shopping into isolated brand and non-brand campaigns.Read the full article