How “Small Data” Is Changing the Way We Market to Customers

by Sherice Jacob
One of the biggest concerns in this new age of on-demand, customer-centered experiences is the cloud of Big Data to sift through. We know precisely how to collect it, but no one has yet really figured out how to act on it, much less decide what to act on. But one enterprising marketer believes we’re going about it all wrong – and when it comes to learning about our customers – ...Read the full article

  • Small Data: The Next Big Thing - 2 readers - What's the most important megatrend of the day? Ask any CMO, and you might hear, "mobile" or "social media." Most likely, though, the first answer you get will be "big data." Ask branding expert and bestselling author Martin Lindstrom, though, and you'll get a different answer: small data.