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adweek.com - 18 readers - You may recall this 2009 AdFreak story about freelance copywriter Lawson Clarke's efforts at self-promotion, which involved crafting the uber-masculine persona known as Male Copywriter and exquisitely re-creating the famous April 1972 centerfold of Cosmopolitan magazine starring a naked Burt Reynolds.
adage.com - 18 readers - Conversion marketing is the mixed martial arts of the ad biz, a dynamic fusion of the most impactful elements from marketing.
adage.com - 27 readers - Jeff Goodby, co-chairman and partner of Goodby, Silverstein & Partners, said agencies should push the envelope and be more provocative with their creativity.
adweek.com - 36 readers - Here's the last parody video we're going to post from Strategy magazine's Agency of the Year event in Toronto. It's Leo Burnett's entry, and it seems the agency has found a unique way to make its employees more creative—by having them do shots and then literally slapping the tired old ideas out of their heads.