Social Media Acronyms That All Marketers Should Know

When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether. Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different than any other kind of jargon: they are vaguely understood by the group to which they belong (and rarely anybody else).Read the full article


  • Don't Get Ubered: APIs Hold Key To Digital Transformation

    forbes.com - 15 readers - The current trend toward digital is a dilemma for many companies for the same reason that people find it hard to find the right approach to investing. What does it mean to make your business digital? What approach should you take? What benefits can you expect? These were the central questions driving much of the discussion at the annual “I Love ...

  • AMA: How a Weird Internet Thing Became a Mainstream Delight

    theatlantic.com - 26 readers - Reddit's question-and-answer format imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into mainstream interviews.