Why Anchor Content Is Key to Content Marketing Success – Here’s Why #67

by Mark Traphagen
What is Anchor Content and why is it now essential for effective content marketing? Eric Enge explains in this episode. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Resources mentioned: Buzzsumo/Moz joint study on content that earns both links and social shares ...Read the full article

Here's Why Anchor Content Is Key to Content Marketing Success

In this episode of Here's Why, Art of SEO lead author Eric Enge explains why you need to invest in what I call anchor content if you want to be effective at content marketing. Links Mentioned: 1.) Buzzsumo/Moz joint study on content that earns both links and social shares http://stonet.co/buzzsumosharing 2.) Chartbeat study: People don't read what they share http://ti.me/1UK4I2o 3.) Eric Enge's Anchor Content article http://stonet.co/anchor-content