Yahoo Gemini launches retargeting for search and native ads in US

by Ginny Marvin
After several months of testing with over 100 advertisers, Yahoo has launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US. Yahoo first announced custom audience targeting in September, and has been testing it with advertisers since January. Advertisers can retarget site visitors — segmented by page visited or action taken — o ...Read the full article