Author Platform: Why You’re Struggling and How to Fix It

by Kimberley Grabas
Are you stuck? Has hammering out your author platform – or building a little marketing buzz for your book – got you frazzled? For the ease with which many marketing and book publishing experts throw the concept of “platform” around, you’d think it would be a little easier to execute… But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influ.Read the full article

Your Biggest Book Marketing or Platform Building Roadblocks – and How to Overcome Them

http://www.YourWriterPlatform.com Your Biggest Book Marketing or Platform Building Roadblocks – and How to Overcome Them Click here for free 20+ page guide: http://www.yourwriterplatform.com/author-platform/ Are you stuck? Has hammering out your author platform or building a little marketing buzz for your book got you frazzled? For the ease with which many marketing and book publishing experts throw the concept of "platform" around, you'd think it would be a little easier to execute... But despite the fact that the idea has been in vogue for some time, many authors (and even some industry influencers) struggle with what it actually takes to build a strong and successful author platform. Your Biggest Challenges – And How to Overcome Them In order to uncover the disconnect between what's required to build a significant platform, and the rather dismal results that many authors are experiencing from their efforts, more information is necessary. So to discover where authors are sliding off track when it comes to building a robust community around their creative work, I did a little "re-con". I asked authors one question: What's your #1 single biggest book marketing or platform building challenge right now? The responses I received were highly informative, and in some cases, not at all what I expected. And although there were a few outliers, the majority of the hundreds of responses I received (yes, hundreds!), could be conveniently sorted into 5 core challenges. In the video, I share the 5 biggest obstacles writers are facing, as well as outline actionable steps that you can start implementing immediately to make a real difference in your platform building and book marketing efforts.