Brand Newsroom 87: Simon Holt on How to Pitch to Journalists

Journalism is changing fast. Newsrooms are shrinking, news is published online first, and the “hungry beast” that is publishing requires more content than ever before. So how do we communicate with journalists effectively to give our story pitch the best possible chance of success? Simon Holt, a veteran journalist with Australia’s Fairfax Media in Brisbane, has written a book ...Read the full article