Copywriting is part of a bigger strategy aimed at selling something, in exchange for money, for time, for support and so on. We know that appealing to emotions such as sadness, happiness and frustration works, but we’re grinding this method into a rut. We’re repeating ourselves, and we need new tools.Read the full article
Kurt Vonnegut on the Shapes of Stories
Short lecture by Kurt Vonnegut on the 'simple shapes of stories.'