Facebook brings its retargeted ads to Instagram, travel brands

Have you noticed more ads popping up in your Facebook feed effectively saying “Hey, I noticed you were looking at this pair of shoes on Brand X’s site? Here they are again, plus some socks to match”? Well, get ready to see them on Instagram too. Facebook is bringing the retargeted ad product it rolled out in February 2015 to the photo-and-video-sharing app it bought for $1 billion in 2012.Read the full article