Finance Marketers Explain How to Capture a High-Value Audience

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. The story inspired a generation of loyal toddlers (and their parents) and resulted in a $1.2 billion franchise that bumped the corporation’s first-quarter earnings 13 percent. The corporation, of course, is Walt Disney—and the story is Frozen.Read the full article