How Condé Nast’s Ars Technica tweaks its approach for the UK

While many publishers aim for scale, Condé Nast-owned tech site Ars Technica goes the other way, proving there’s value in niche titles when it comes to differentiating overseas. The technology title has been around for 17 years in the U.S. (bought by Condé Nast for $25 million in 2008) but only celebrated its one-year U.K. anniversary last week.Read the full article