How niche site True Ink is getting readers to pay for offline experiences

by Lucia Moses
Last May, 77 adventure-seeking New Yorkers paid upwards of $90 to crowd onto a fishing boat and sail around Sheepshead Bay. Another crowded paid $40 a head at a Tribeca restaurant in November to sample pig hearts prepared five different ways. While new media upstarts will grab viewers (and headlines) by the hundreds of thousands by exploding fruit on video, the niche publishin ...Read the full article