Is Google Replacing Internet Advertising Bureau as Compliance Leader?

by Michael Levanduski
With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of standards to help clean things up. Advertisers and ad networks are challenged by millions of wasted dollars due to ad fraud from one side, and a growing popularity of ad blocking software (both on desktop and mobile devices) on the other.Read the full article