Secure Your CEO as a Marketing Champion by Focusing on These Four Areas

As a marketing leader, you know how important it is to win the support of your CEO. The C-suite's positive perception of marketing is critical to get the resources and funding you need to succeed. Is there a difference in how each persona is perceived by the C-suite? Do those perceptions impact the CEO's support? That is one of the new questions posed in the 15th annual Mark ...Read the full article