The One Thing That Could Ruin Content Marketing

by Joe Lazauskas
A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Decide to start one too. Step 2: Hastily develop a content strategy. Despite a 50-page pitch deck about ALWAYS-ON INNOVATION, said strategy basically boils down to copying competitors. Put mid-level marketing manager in charge. Add “content” to his title. Step 3: Create 10 blog posts.Read the full article