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pewresearch.org - 14 readers - Millennials now number 75.4 million, surpassing the 74.9 million Baby Boomers.
forbes.com - 6 readers - The nature of media and advertisement is constantly changing. With every new generation, old rules have to be reconsidered or thrown out when ineffective. The same old advertising techniques will not always work on the new generation. In particular, the millennials are proving to be a challenging market. They are, as [...]