Inbound vs. ABM? That's the Wrong Question

As a modern B2B marketer, I find it impossible not to approach marketing from an account-based mindset. However, what hurts marketers most is the old-school philosophy of inbound versus outbound, and the idea that somehow ABM is only an outbound strategy to go "fishing with spears." Yes, that's a big part of ABM, but if we ignore inbound marketing, we miss at least half the value of ABM.Read the full article