Influencers vs. Celebrities: The Critical Differences

by Lucy Hitz
More and more brands are scrambling to partner with influencers. That’s because influencer marketing works, giving brands credibility and a human face. In fact, a recent Twitter study found that their users trust influencers nearly as much as friends. Around 40 percent of respondents said they’ve purchased an item online after seeing it used by an influencer on Instagram, T ...Read the full article