The Biggest Missed Opportunity in Influencer Marketing

by Jay Acunzo
Unless you’ve been living under a rock buried underneath a larger, Wi-Fi-proof rock, you’ve probably heard the phrase “influencer marketing.” The idea is: A relationship has been established over time between two sides (also known as “a relationship”). In this case, the relationship is between a collective of mission-aligned individuals known to the world as a brand and an ind ...Read the full article