The latest bid to keep print relevant: Hearst offers print-to-digital targeting

by Lucia Moses
Print magazines have struggled to compete with the rise of digital media and advertisers’ ability to target specific audience segments online. But now, Hearst is touting its ability to retarget print subscribers on their online journeys. It’s doing so with a new campaign for Toyota’s new Prius, which marks the first time Hearst is targeting its print readers and then following ...Read the full article