This or that? Brands stump for teen votes on Wishbone

by Tanya Dua
Kim or Kourtney? Contouring or strobing? Iced coffee or frappuccino? Wishbone, a tap-to-vote mobile app, invites users to take breezy hot-or-not polls about pop culture news, makeup trends and other teenage obscura. It’s attracting teens by the millions. And where teens go, brands are soon to follow.Read the full article