‘Why change?’: Brands are slacking when it comes to Slack

by Shareen Pathak
Slack, the workplace communication tool and $4 billion unicorn, has not caught on at agencies — and it may well be because the brands they work with themselves aren’t using Slack. Over a series of conversations with brands, a theme emerged: Calcified brand bureaucracies stymie internal change. (Slack, which have become a sensation in the tech and publishing industries, does no ...Read the full article