Budweiser re-branding as “America:” A case study

When I saw photos of the new Budweiser “America” can coming through my news stream, I thought it had to be a sarcastic piece from The Onion. But no, it’s true. Budweiser, a beer brand owned by a Belgian company, will temporarily appear on shelves this summer with a new name: America. This is a company I know well.Read the full article