Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’

by Shareen Pathak
Influencers are the biggest buzzword of the moment, with an entire ecosystem devoted to these rising social media stars that is finally coming of age. But the relationship between brands, agencies and influencers is starting to get rocky. In this edition of Confessions, a social media executive lays out how this relationship soured.Read the full article