Google’s ban on payday loans estimated to cost millions in lost ad revenue

by Ginny Marvin
Google’s ban on payday loan ads will cost the company millions. Paid search research firm, AdGooroo, estimates Google will loose $34.5 million in US ad revenue on desktop alone. While a considerable sum, Google’s not like to feel much of a pinch considering it took in over $64 billion in total ad revenue in 2015.Read the full article