H2O+ Beauty gives itself a millennial makeover

by Tanya Dua
Skincare brand H2O+ is rolling out the biggest brand overhaul in its 27-year history tomorrow, with new packaging, a redesigned website and a heavier emphasis on social. “We wanted to go back to innovation as the core DNA of the brand and retain our old customers, but also go after a newer and younger segment of customers,” said Joy Chen, H2O+ Beauty’s CEO.Read the full article