How Instagram is winning brands’ video budgets despite ‘controversial’ sales strategy

Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone this year. And it’s getting it. Advertisers increased their Instagram video ad budgets by 70% on average between February 2016 and April 2016, according to automated ad-buying firm Nanigans, which caters to direct-response advertisers.Read the full article