How to Measure the Impact of an Algorithm Change — and Optimize For It

by Lucy Hitz
Algorithms on social networks are constantly changing. Kevin’s recent post about how to stop panicking and prepare for Instagram’s algorithmic change makes the point that it’s useless to fight City Hall — but brands can optimize for these changes. Or, as Beyoncé would remind us, make lemonade. Clarifying the Role of Social Media Download Preparing and optimizing for the eff ...Read the full article