Marketers and publishers rush into VR, but grumble about cost and consumer awareness

by Yuyu Chen
WTF is Virtual Reality conference in New York City Virtual reality and close cousin augmented reality are projected to become a $150 billion market in revenue by 2020, according to consulting company Digi-Capital. But they’re still new. At Digiday’s WTF is VR conference in New York City, we asked executives what the biggest challenges for VR are as a consumer medium.Read the full article