SEM ad copy tips that you may find scary

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs. Write copy that speaks to both. Make small tweaks and A/B test over time. This is exactly how we end up with search results that look like this: While these ads are not exactly the same, they’re similar enough to be more or less indistinguishab ...Read the full article