Why you NEED to raise organic CTR’s (and how to do it)

by Larry Kim
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not even be in use), and competing theories (e ...Read the full article

Should I tweak my titles and descriptions to improve my CTR?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Amalve from Bangalore asked: Are title and description tags helpful to increase the organic CTR — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective?