How to sell insurance to young people on Snapchat

There are certain youth-focused brands that no one is surprised to see on Snapchat, whether it’s behind the scenes footage from Marc Jacobs, or sponsored lenses from Taco Bell. What you don’t expect to see, though, are snaps from insurance companies. Snapchat is sexy, insurance isn’t. But Danish insurance company Alka has had success on the platform, having just finished a thr ...Read the full article