Inside Heineken’s Facebook Live plan: ‘It’s not just about scale.’

by Yuyu Chen
Many brands are experimenting with Facebook Live because it has the potential to reach a huge audiences. But for Heineken, Facebook Live is not just about scale — the beer brand plans to use it more often as a community-management platform. “Facebook Live, for Heineken, is more about using an innovative platform to answer specific questions, rather than garnering a certain num ...Read the full article