Monday Catch-up: Newsletters,“Emotional Opt-outs” and Email’s Value

Happy Monday marketing mavens! Let’s kick off the week with a few news items. Enjoy! Drive ROI with email newsletters Larry Alton, writing at, makes the case for email newsletters as a critical driver of email-marketing ROI, saying “email newsletters can be harnessed by almost any industry, or any size company, and they can be integrated with various other marketing st ...Read the full article