‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of

by Joe Lazauskas
On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. Not just because she’s a ridiculously tough act to follow, but also because you’re stuck backstage and don’t get to hear her speak. That’s the situation I found myself in last month at Collision 2016.Read the full article

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