Video Marketing: Electronics retailer injects fun into product tutorials to achieve 1.75% purchase rate

by Daniel Burstein
“We try to have fun with everything we do, and our audience seems to respond to it pretty well,” Gregg Barclay, Senior Videographer, SparkFun Electronics, told me in an interview at last year’s MarketingSherpa Media Center at IRCE. What it takes to produce online video marketing YouTube, Vimeo and other online video sites have lowered the bar on what it takes to use video t ...Read the full article

How online videos help your conversion rate

Watch all of our interviews from IRCE at: Gregg Barclay of SparkFun Electronics sat down with MarketingSherpa’s Director of Editorial Content, Daniel Burstein in the MarketingSherpa Media Center at IRCE to discuss how SparkFun is using online videos to increase conversion rates by creating product tutorial videos to show the customers how a product works

SparkFun Claw Machine!

Behold the SparkFun Claw Machine! Focused around the Actobotics gripper claw, this contraption uses two camera slider modules and a few motors to dispense Valentine's Day gifts and libations. Check it out! Parallel Gripper Kit A - Channel Mount: Full Wishlist: More Information: