Which trend-setters will shape back-to-school marketing in 2016?

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new scholastic year. Data from BizRate Insights shows that more than half of consumers will kick off their back-to-school shopping between late July and early August, meaning brands still have time to secure a critical piece of their back-to-school ...Read the full article