ICYMI: Calling BS on social media influencers

by Brian Braiker
We’ve arrived safely at another Saturday. Here’s your reward: The best stories from Digiday over the course of the last week. Remember, if you didn’t read them when they ran, it’s still news to you. *** The story of the week for us was a confessional. We granted a social media executive anonymity in order to get a few unfiltered thoughts on so-called “influencer” marketing.Read the full article