This Week in Content Marketing: Long-Form Content Actually Works on Smartphones

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I debate the accuracy of new research that says content marketing and native advertising are expected to double in the U.K. by 2020. Next, we’re encouraged by a study that proves that engaging long-form content does get read on smartphones.Read the full article


  • MCNs Contend With Ad Buyer Fatigue

    wsj.com - 12 readers - Over the past few years, multichannel networks, or “MCNs,” have emerged as a popular way for marketers to connect with Web video audiences. But now ad buyers say there are more direct—and less labor intensive—ways to reach these viewers.

  • Media Planning Must Change in the Customer-Centric Digital Economy

    adage.com - 47 readers - Here are five ways media agencies can shift to help brands meet their customer needs in the digital economy, writes Ana Andjelic.