Why Radiohead’s Marketing Campaign for the New Album is Pretty Genius

I just wanted to type up a quick post talking about what Radiohead have been doing recently to promote their new album – A Moon Shaped Pool – and why it’s awesome. I’m not even a massive Radiohead fan (don’t get me wrong, I like their albums, but they’re not one of my favourite bands), but even so, you can’t help but admire their marketing approach.Read the full article