Agencies are so bullish on VR they’re eating some of the cost to convince brands

by Yuyu Chen
Virtual reality is hot right now. But while the technology has the attention of many brands, it hasn’t gotten them to open their wallets quite yet. Agencies, convinced of the need to be playing in the VR space, are beefing up their portfolios by taking on some of the costs themselves. “Agencies need portfolio to work with clients.Read the full article

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