B2B and Content Personalization: Where We Are, Where We’re Heading

by Sherice Jacob
For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them. But what about businesses that market to other businesses? Do they get the same value out of personalized content? A recent study from Seismic and Demand Metric took a closer look at just how effective personalized content is to B2B customers.Read the full article