Brand slackers: organic search is not always about non-branded keywords

by Josh Mccoy
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified. While we waste away worrying about non-branded exposure, much of the time, we are ignoring “branded” entry into our site from a multi-channel attribution standpoint.Read the full article