Double dare you: Following Birchbox’s leap into untested social platforms

by Andrea Wilson, vice president, strategy director & luxury practice lead, iProspect As people, we naturally crave comfort. We seek stability and even predictability sometimes. But, as marketers, we have to fight that impulse with everything we’ve got. A marketer needs to know how to read the data tea leaves, spot opportunities, and be flexible enough to pounce on them when they arise.Read the full article